Google is one of, if not the most effective marketing tool that exists today. Every SECOND there are over 70,000 google searches done and if you are not on the first page of google you are missing out on a huge market. What's even worse is that, not only are you not getting this traffic, but all of it is going to your competitors who have invested in their SEO. What is the point of having a website if no one visits it? It may be a very nice looking website but it doesn't matter if no one sees it ! Every day I see businesses spend money making their website look nice and then I look at their traffic and it's embarrassingly low. If you're website is not on the first or second page of google then every penny you put into web design is being wasted. Make the smart decision and invest some time and money into SEO.